About This Webinar

The field of higher education is competitive. Academics and personal tutors face personal and professional challenges. Retention in the profession has become more difficult for several reasons including burnout, work-life conflict, and loss of passion. In 2016, Marshall, Garner, Hughes, & Lowery’s US study found the industry lost 41.7% of student affairs practitioners between one to five years of service and 21.7% left after eight to ten years (p.152). These revolving issues have occurred since the 1970s and have only re-emerged as the next generation of academic, personal tutoring and student services practitioners are developed.

There are moments that make it feel impossible to cope with the daily stressors of our jobs. As academics and personal tutors, we serve as “helping professionals” trained to put others first and place own personal struggles on the sideline. Research over the last three decades, identified why practitioners leave the field. Burnout is one issue experienced by some academic advisors. It was first researched and defined as “‘to fail, wear out or become exhausted by making excessive demands on energy, strength, or resources,’” (Freudenberger, 1974, p.159). Throughout the academic calendar, professionals work through high volume times such as open days, registration, and exams. 

When recognition and reward are unavailable to this group, it can be difficult to find appreciation in their jobs. When a vertical path is unavailable at an institution, it could be horizontal movements that afford the best opportunities for aiding in professional development. Gain insights on how you can forge a rich, rewarding career independent of the conventional “climbing the ladder” approach and can engage in your own #HorizontalBranding on and off campus.

Join the conversation!


Freudenberger, H.J. (1974). Staff burn-out. Journal of Social Issues, 30(1), 159-165.

Marshall, S.M., Gardner, M.M., Hughes, C. & Lowery, U. (2016). Attrition from student affairs: perspectives from those who exited the profession. Journal of Student Affairs Research and Practice, 53(2), 146-159.

About the Presenters

Gavin Farber, Temple University, USA